This year changed me in ways I did not expect.

Not all at once and not in a loud way, but gradually. Looking back, it feels like a year of small shifts that added up. Personally, creatively, and for Rareté.

Transformation often sounds bigger than it is. In reality, it can be quiet. It can look like questioning habits, slowing down a little, and choosing what feels right instead of what feels fast. That was very much this year for me.

Rareté turned three this year. Three years of building a fine jewelry brand rooted in craftsmanship, color and individuality. This year, the brand became more focused and more intentional, closer to the reason I started it in the first place.

There were moments of exploration, like visiting Saint Marie aux Mines and reconnecting with the magic of gemstones in their raw form. Moments of inspiration at INHORGENTA, not so much about trends, but about perspective and where Rareté fits in the world of fine jewelry. And moments of celebration, including three new designs and seeing the Pink Opal Belonging Bracelet continue to resonate with so many of you.

The launch of our Purpose Bracelet BRAVE was another important step. Created in a year that asked for honesty and courage, it supports mental health awareness and reflects my belief that jewelry can be more than beautiful. It can be supportive. Something you carry with you.

But the most meaningful part of this year was not a milestone.

It was the conversations.
The messages about why you chose a certain gemstone or symbol.
The stories behind your Belonging Bracelets.
The moments of change, love, healing and new beginnings you trusted Rareté with.

As the year comes to a close, I feel grateful. For your trust. For your openness. And for choosing jewelry that carries meaning.

Transformation does not always look dramatic. Sometimes it looks like clarity. Sometimes it looks like curiosity. Sometimes it looks like allowing yourself to think about what is next.

Thank you for being part of this chapter. I am looking forward to the next one together.

With love,
Alexandra
Founder of Rareté Studios