Dear Jewelry Lovers,
I’m so happy to welcome you here at Rareté Studios - the home of the Belonging Bracelet and your place for colorful, personalized fine jewelry made in Germany.
Rareté Studios was born in 2022 with one mission: to inspire you to dare to be your true self and literally show your true colors. Because life is just more beautiful when we embrace uniqueness - in people, and in gemstones. (And let’s be honest: the ones with color are always the most fascinating 🌈).
A little about me: I grew up in Idar-Oberstein, Germany’s gemstone capital, where fine jewelry and colored stones are part of everyday life. Think gem cutters, goldsmiths, and sparkling stones at every corner 💎. It shaped me early; so much so that in 2013 I launched my first jewelry label, long before “direct-to-consumer” was a buzzword. Back then, the idea of buying fine jewelry online was almost unthinkable, but I wanted to make the beauty of jewelry and gemstones more accessible and personal.
Picture: This is me around 1995 in Idar-Oberstein, selling necklaces at a local gemstone market.
With Rareté Studios, that vision grew into something bigger: jewelry that celebrates not just the expected milestones like engagements and weddings, but also the unexpected ones. Finally leaving a toxic job. Starting therapy (or ending it!). Moving to a new city. Daring to launch your own business. Allowing yourself some much-needed me-time. These are the moments when we stand up for ourselves and that, to me, is the ultimate luxury: living courageously and in alignment with who we really are (not always the easiest thing to do in a world full of distractions and expectations).
That’s what the Belonging Bracelet is all about. The world’s first letter-bead bracelet of its kind made of 18 carat gold, it’s become a symbol of these milestones for so many of you. Each one is designed to capture:
✨ Your story - with letters, numbers, or symbols that matter most to you.
✨ Your colors - from dreamy amethyst to sparkling morganite to soft pink opal.
✨ Your legacy - crafted in 18 carat solid gold by master artisans in Germany.
If you’re already part of our community: thank you. We’re honored to celebrate life’s milestones with you. And if you’re just discovering us: welcome! Take your time, explore our designs, and if you’d like, schedule a personal consultation! with me, I’d love to help you find the gemstone and design that tells your story.
At the heart of it all, Rareté Studios is about more than jewelry. It’s about courage, color, and celebrating the journey of becoming your truest self. That’s a journey I’m on just as much as you are — and I can’t wait to see where our paths take us.
With love,
Alexandra 💜